Star 3 Media use the popular WordPress CMS (Content Management System), which is a native blogging platform, and is the world’s most popular CMS solution. We can create a variety of blog styles blended in with your current website, or as stand-alone blog sites to support your content marketing activities. The blogs can be set up and customised in a variety of ways and may include separate navigation, search functions, keyword tagging, SEO features, categories, URL rewriting, keyword clouds, subscription options, comments with moderation and comment  spam filtering, as well as social media engagement tools to encourage the growth, engagement of your social community as well as viral distribution sharing of your posts.

Apart from WordPress, we also provide blog setup on a range of other blogging platforms such as Blogger, Tumblr, Weebly, Medium, LiveJournal and more to support companies online marketing activities, particularly for SEO (Search Engine Optimisation). Star 3 Media also has several skilled web and blog copy writers who can write compelling, on brand articles purposed as required for your marketing activities written with the appropriate tone of voice, to match your target persona of consumers, whilst also matching cultural, language, gender, and technical requirements.

RSS – One of the delivery benefits of Blogs

RSS stands for Really Simple Syndication. An RSS feed is a standard feature that blog readers have come to expect. So what is RSS, really?

RSS is written to the web server in XML (Extensible Markup Language) as a small, compact file that can be read by RSS readers. Think of an RSS feed as a syndicated, or distributable, auto-updating list of “What’s New” for your website.

By using tools called feed readers, readers can download your feed automatically — that is, they can set their feed readers to automatically discover new content (such as posts and comments) from your blog and download that content for their consumption.

For blog readers to stay up-to-date with the latest and greatest content you post, they need to subscribe to your RSS feed. WordPress allows RSS feeds to be auto-discovered by the various feed readers. The reader needs only to enter your site’s URL, and the program automatically finds your RSS feed.

Trackbacks – comments left on your blog by other blogs

A trackback happens when you make a post on your blog, and within that post, you provide a link to a post made by another blogger on a different blog. When you publish that post, your blog sends a sort of electronic memo to the blog you linked to. That blog receives the memo and posts an acknowledgment of receipt in the form of a comment to the post that you linked to on their site. The information that is contained within the trackback includes a link back to the post on your site that contains the link to theirs — along with the date and time, as well as a short excerpt of your post.

Trackbacks are displayed within the comments section of the individual posts. The memo is sent via a network ping (a tool used to test, or verify, whether a link is reachable across the Internet) from your site to the site you link to. This process works as long as both blogs support trackback protocol.

Almost all major blogging platforms support the trackback protocol.

Sending a trackback to a blog is a nice way of telling the blogger that you like the information she presented in her blog post. Every blogger appreciates trackbacks to their posts from other bloggers.

Preventing Blog Comment Spam with Akismet

All WordPress systems have one important thing in common: Akismet, which kills spam dead. Akismet is a WordPress plugin brought to you by Automattic, the maker of

The Akismet plugin has the sole purpose of protecting your blog from comment spam. Although other plugins address the issue of comment spam, the fact that Akismet is packaged with WordPress and works quite well means that most WordPress users rely on Akismet for their needs.