Pay-per-click or PPC is a powerful online advertising model that allows site owners to direct traffic to their websites whenever an ad is clicked on a search results page. Compared to traditional ads, PPC ads will only show themselves to people who search for a related keyword, allowing it to target a specific niche or market.
Regardless of whether you make a sale or not, you are only charged a certain amount whenever somebody clicks on your ad. A thousand people may have seen your ad online, but if only ten people clicked on your ad, then you’ll only have to pay for those ten clicks.
PPC rates vary, especially since search engines such as Google will auction these keywords. The highest bidder will have a better chance of having their ads shown at the top space of a search result, giving them more exposure. It is important that you find the right keywords and get them at a great price in order to get the most out of a PPC plan.