Landing Pages are an important part of online marketing. They need to define a user’s experience by personality type whilst at the same time have best practice insights for layout design.
You need to create a compelling offer (better than your competitors) and use headlines to match a visitor’s intent.
Benefts of having a Landing Page:
Guidelines for Building a Targeted, Quality Landing Page:
One of the most critical aspects of conversion marketing is message match. Maintaining ad message momentum is easier when you are not directing your visitors to the homepage where they might not be able to fnd the offer they were expecting from the ad.
Testing multiple versions of a separate landing page is easier than trying to make changes on your homepage.
More Accurate Reporting
Producing campaign specifc reports become simpler when only a single page is involved. The accuracy is greatly enhanced by virtue of the fact that you have no competing information on the page. When someone lands on your homepage, they have so many potential pathways that it’s easy to lose track of them when they wander off topic.
If you have to mention each promotion on your homepage it will get messy quickly. By using a landing page, you can dedicate the entire page to a single purpose.
The sooner you start building, testing and optimizing landing pages, the sooner you can start getting the correct return on your marketing investment.
Is your website easy to navigate? Can visitors find what they are looking for?
Your website should allow users to find what they are after in less than a second!
Websites are no longer about simply providing an on-line presence for your business.
Your branding represents your business, so it pays to have great graphic design. Create a great first impression for new customers or continue to impress your current clients.
We specialise in online planning and strategy, SEO, PPC, Video and Social.
Looking good is fundamental to any business. Whether it’s about impressing your customers, refreshing your brand or representing your business values.