Search Engine Optimization (SEO), is the process of improving a website position in relation to higher search engine rankings.  “Search engine submission” refers to the act of simply getting your website listed with search engines. Sadly, simply publishing a new website is no guarantee that it will ever be listed by the search engines. Over time, most websites will be found by the Search Engines as they crawl the internet, but this time can vary from several weeks to several months.

Our comprehensive SEO campaign is focused on making your website both visible and attractive to search engines, resulting in higher rankings for your keyword phrases and increased traffic to your website.  Since we know that websites can easily miss out on search engine positions if the site isn’t well connected through links to other sites, or has no hyper links, or if the site launched after the search engines most recent crawl was completed, we do all that we can to ensure that you are connected and take advantage of as many opportunities to rank your website as high as possible through both the design of the website and through our SEO services.

HOW DO I TELL SEARCH ENGINES ABOUT MY SITE?

There are many software programs and web applications out there that will submit your site to hundreds or even thousands of search engines, however, in our experience most search engines will identify computer generated submission as spam and thus waste your money. Our Star 3 Media CMS comes with a free manual submissions area that we highly recommend that all clients take advantage of where you can use both keywords and phrases in each page of your website to ensure that you are highly optimized and all without any “other” on going fees.   The only true way to get around that is manual submission or looking at paying for submissions but even then there are no guarantees.

HIGH TRAFFIC PLAN

This SEO service, offering a 6 and 12 month structured program is designed to firstly optimize your website for keywords important to your business, followed by a campaign of ‘ethical’ link building with quality partner sites. Ethical Link Building adheres to search engine guidelines by establishing a community of quality websites. These websites offer similar services and content, providing further resources for the visitor as well as helping to position the website in the correct context for the search engine. Any methods used to promote a website that are considered by the search engines as ‘unethical’, run the risk of getting the site in question blacklisted.

When you order our SEO service we will ask you to provide keyword phrases that you would like search engines to associate with your business. Consumers often search for a local supplier so we ask that you consider geographic terms as well, if applicable. Search terms can be very competitive. A good measure is to look at how many search results are returned and the quality of opposition. Specific terms related to your business will generally be more successful than generic words, eg “Australian landscape art” will respond much faster than “art”. We focus your optimisation on phrases that can realistically raise your site in search results.

However, you need to always diarise to manually submit your site, please don’t rely on search engines to index your site on their own. It may be months before an engine’s spider crawls out to take a look at you. Search engines have their hands full indexing sites that have requested their attention; your competition is probably one of them. Even if your site has been around for a while, it may be time to resubmit. If you’ve made changes to your content or simply want to rank higher in search engines’ results, you need to make sure they have the best possible picture of your site.