PROJECT STRATEGY MANAGEMENT Star 3 Media is committed to providing you with professional and edgy strategies that can ensure your campaign is successful in achieving your business objectives.  Rather than provide services that will be over and above your budgeting, we will compile some suggested directives that you can proceed with in your own timing so that you can lessen the impact on any budgetary constraints that you may be experiencing, but at the same time have impact!   STRATEGY MAPS Strategy maps or plans of where and what needs to be implemented when and where are first addressed.  The main issues need to be taken care of first and then subsequent objectives leveraged to ensure project success. Similar to a website ‘flow’ or site map the plan outlines the steps that are to be followed to ensure that the project achieves its set outcomes.   Firstly, we will look at the background and surrounding events that have occurred in the past that could impact on the campaign or business in question. This normally includes a systematic analysis of the communications that are currently being presented to market and a look at the communications overall image and how it is being perceived by those markets. Since some very inexpensive market research can often reveal some unexpected and surprising results we will also look at the history of the organisation, corporate aims, mission statement, past performance, market positioning, what the opinion leaders are saying to the market and determine if the market is listening.    Secondly, we examine what objectives we need to achieve to change, enforce and encourage our target publics in our desired direction.  We will set out some clear objectives that provide some clarity into how we intend to hit our objective and set out what PR campaign/communication response is required to directly combat and target the markets opinion.  We devise what needs to be addressed, what theme needs to be communicated, what angle or idea should be the central message to market and ensure that the target publics take up the new information with a ‘what’s in it for me’ (WIIFM) attitude.    Star 3 Media will also come up with a list of suggested materials that will need to be produced and what PR opportunities are in the market that needs to be addressed with those materials.   Materials that may need to be produced are; brochures, t-shirts, posters, video, magazines, media events, launches, expos, demonstrations and mail-drops. We will use these materials to address issues within employee relations, corporate identity, media relations, marketing, PR, government relations, community relations, issues and general management.    The final stage is our evaluation and modification stage where we will provide a measurable research component so that we can test the programs effectiveness and if necessary provide a feedback loop that can check to see how your campaign is progressing and if the full intended results were achieved.  The evaluation of statistics and results allows us to alter the methodology used in the future and determine areas where the PR or marketing has been most effective and continue with those areas while discontinuing with others.  We can improve practices and procedures, add components, initiate similar programs elsewhere, re-allocate resources to other programs and make sound decisions for future planning.